And I grow them with more than capital: my name, my reputation in the industry and my buying power. For the companies I've already invested in, I look for investors so they can grow further.
Show me what you're building.
So I can invest in it or support it with mentorship, as long as it has to do with hospitality.
Join one of my companies.
Macca's projects and True Nap are open to investors, and Materia Prima, which I mentor, opens soon.
This is what a company that works with me gets, whether through investment or mentorship.
My companies can become your client.
They run, design and supply hotels. If your product works for them, they can buy it or be the place where you test it before it goes to market.
I know what makes a supplier valuable.
My companies buy from the industry at scale. They know what a company needs for a hotel to choose it, and choose it again.
Money, people and know-how.
Plus the backing of my companies, which opens conversations with hotels, operators and investors that take a new company years to reach.
Capital to grow, or mentorship to get ready.
If your company is ready, I can invest. If it needs to get organized first, I support it with mentorship.
It all started at Macca Desarrollo Inmobiliario, the real estate company I've run for eleven years with my brother Camilo and my mother, Vicky. In 2023 we entered hospitality with Blackroom, and within three years came Hotel Branding House and True Nap. I also mentor Materia Prima, Hotel Crew and Inn House.
I invest in hospitality companies. Creative and Innovation Director at Macca and Blackroom.
My background is in product design and market research. Since 2023, with my partners, I've launched Blackroom, Hotel Branding House and True Nap, and I mentor companies that sell to hotels. Forbes Founders included me in its list of entrepreneurs to follow in 2025.
Awards and stages where I've had to explain how I work.
Forbes Founders published a profile of Alejo González Uribe in its annual list of entrepreneurs to follow, focusing on the white-label operating model and the roots of his companies in real estate development.
An award given by the Ranking Líderes Innovadores together with the Asociación de Rectores del Caribe y las Américas to the partners of Macca and Blackroom.
A talk on how to raise investment in traditional industries, where the asset weighs more than the software.
The global edition of the Top 100 Innovative Leaders, in Seville, and official speakers at the international startup congress: how to innovate with startup methodology in real estate and hospitality.
So I can invest in it or support it with mentorship. It can be any company, as long as it has to do with hospitality.
First they review what you tell me about your company.
I review it personally.
I write to you and, if there's interest, we set up a meeting.