Alejo González Uribe explaining on a glass wall to two founders, with amenities on the table
№ 05
Mentorship
Medellín · 2026
— Mentorship
For companies that sell to hotels: amenities, technology, design or services

Learn to sell to Hotels.

◆ Sell more Get into hotels Get your company ready to raise investment Apply for mentorship ↓

The companies behind every mentorship

Macca Blackroom Hotel Branding House Materia Prima True Nap Hotel Crew Inn House

I sit on the other side of the table.

When you sell to a hotel, on the other side there's someone who runs it, designs it or buys for it. I do all three, and that's what I put at your company's service.

I run hotels.

With Blackroom I run hotels in Colombia. I know who approves a purchase inside a hotel, what they check before saying yes and what leaves a good product waiting.

I design them from scratch.

With Hotel Branding House I design hotels from the concept up. I know at what point in a project the products get chosen and how to get into that conversation before the hotel opens.

I buy from them.

I buy from the industry at scale for the hotels I run. I know what gets a supplier in and keeps it there: the first meeting, the sample, the negotiation and the restock.

I can be your client.

If your product is useful to my companies, they can buy it or be the place where you test it before it goes to market.

I invest.

I invest in companies that make an impact on hospitality. If your company fits what I look for, mentorship can be the first step toward an investment.

What it's for

Sell more.

I review what you offer hotels, who you're offering it to and at what price, so every meeting has a better chance of closing.

Get into hotels.

I show you how a hotel buys from the inside: who decides, what they need to hear and what has to happen for your product to reach operations.

Raise capital.

I get your company in order so an investor understands it quickly: what you sell, to whom, how it grows and what you need the money for. With me or with others.

Alejo González Uribe at the Ibero-American Startup Congress, Medellín
Ibero-American Startup Congress, Medellín, 2025. A talk on how to raise investment.

Your mentor is Alejo González Uribe.

He invests in hospitality companies and is Creative and Innovation Director at Macca and Blackroom. His background is in product design and market research. Since 2023, with his partners, he has launched Blackroom, Hotel Branding House and True Nap. He buys from the industry at scale and knows what a company needs to become a valuable supplier.

How it starts.

  1. You tell me about your company.

    Fill out the form below with the basics: what you sell, who you sell to today, how many hotels buy from you and what you're looking for.

  2. I review it carefully.

    Someone on my team reads every application and writes to you with the next steps.

  3. We shape your mentorship.

    In a first conversation we decide together on the format that makes sense for your company and the stage it's at.

Tell me about your company.

With this information I understand where your company stands and how I can help.

Form · Mentorship Someone on my team reads it and writes back.

Your information stays between us.