— FAQ
Simple answers. Read by a person
What people ask me most about myself, how I invest, the startups I back and the portfolio companies. Tap a question to read the answer.
I invest in companies that make an impact on hospitality. Today I invest in four (development and capital, operations, concept and design, and rest) and mentor three more (supply, hotel staffing and student housing). I'm Creative and Innovation Director at Macca and Blackroom.
If you have a company that solves something for the industry, this is where you introduce it to me. If you want to come in as an investor in one of my companies, this is the place too. In some of them I have partners.
Get to know AlejoI'm in Medellín, Colombia. Blackroom, the operator, works in Colombia and Central America, with hotels of 40 to 100 rooms.
The other companies go wherever there's a project: supply and consulting travel more easily than a construction site.
Yes, and it's discussed case by case. Each company has its moment: some are closed, others are open to partners, and sometimes what I'm looking for is someone to build a new one with me.
I don't publish rounds or terms on the site: that's a conversation.
See how it worksNo. There's no fund, no committee and no quarterly mandate. It's my own capital, and I make the decisions.
That's why I invest in few companies and get deeply involved in the ones I choose.
The ones that solve something real in hospitality and that I can test in my own hotels. If your product works for me, it will probably work for other operators.
It doesn't have to be technology. In fact, almost nothing I do is.
Present my companyA person reads it, not an automatic filter. If there's something there, I reply to talk; if not, I reply too. I'd rather give a clear no than stay silent.
Today I invest in four and mentor three. Each one covers a different layer of a hotel's life cycle: capital and development, operations, concept and design, and rest. The three in mentorship add supply, hotel staffing and student housing.
More are on the way. They join the site once they stop being an idea and start moving.
See the portfolioNot all of them. In some I'm the owner and in others a partner. What they share is that I'm inside: none of them is an investment I watch from a distance.
Write to me and I'll answer. If it's a good question, it ends up here so the next person doesn't have to ask.