Alejo González Uribe, investor in hospitality companies
№ 01
Alejo González Uribe
Medellín · 2026
One vision, a group of companies · Alejo González Uribe
— A. González Uribe
Founder
Creative and Innovation Director

Building the future of hospitality.

◆ Four companies · three in mentorship Colombia · Central America From raising capital to the guest experience In hospitality since 2023
02 — My portfolio

Impacting hospitality for the better.

05 / active companies
Tap any brand to open it
01  /  Macca Investment
Macca
Desarrollo
Project development and capital raising. Development · Capital
Projects open to investment
02  /  Blackroom Investment
Black
room
White-label hotel operations.Select-service hotels with 50 to 100 rooms. Operations
03  /  Hotel Branding House Investment
Hotel
Branding House
Concept, architecture and interior design. Concept · Design
04  /  Materia Prima Mentorship
Materia
Prima
Hotel amenities. Amenities
Opening to investment soon
05  /  True Nap Investment
True
Nap
Sleep consulting. Rest
Open to investment
06  /  Hotel Crew Mentorship
Hotel
Crew
Hotel staffing and talent. Talent
07  /  Inn House Mentorship
Inn
House
Student residence in Bogotá. Student housing
03
For companies

Introduce me to your company.

So I can invest in it or support it with mentorship. It can be any company, as long as it has to do with hospitality. What I bring goes beyond capital.

— What I bring
01
A client or a place to test

My companies run and design hotels. If your product works for them, they can become your client or your tester.

02
A buyer's eye

My companies buy from the industry at scale and know what a company needs to become a valuable supplier.

03
Backing

When I invest, I bring the money, the people and the know-how to grow your business.

— Choose your path Companies and investors
04 — Journal

Stories from the Business.

All articles
— Industry analysis

Market readings, lessons from operations and long-term analysis on hospitality, real estate development and brand building, written for investors, operators and the people who make decisions in the industry.

Read the Journal