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Blackroom.

White-label hotel operations.

Select-service hotels with 50 to 100 rooms.

InvestmentOperations

Blackroom runs hotels without imposing a brand on them: it adapts to each project. It was born in 2023, when I saw developers launching hotels without knowing how to run them. It started with six people and today has more than two hundred, with hotels of 40 to 100 rooms in Colombia and Central America.

Layer
Operations
Where
Medellín, Colombia
+836keys operated
72%average occupancy
9.1average guest rating, 2025
76%international guests